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Privacy Policy

Effective Date of Privacy Policy: January 1, 2012.

Introduction: Thank you for visiting biggestloserresort.com (the “Site”). Your privacy is important to us and this Privacy Policy will help you make informed decisions when you use the Site. This Privacy Policy describes the types of information collected from you, what we do with it, and with whom we share it. It is your responsibility to review this Privacy Policy carefully, especially before providing any personal data through the Site. This Site is operated and controlled from the United States of America. If you have any questions about this Privacy Policy or Site, or if you wish to unsubscribe from Site services for which you have previously registered, please contact us at: info@biggestloserresort.com.


1. Types of Information Collected: Personal Data: Personally identifiable information (“Personal Data”) is any information that can be used to identify a specific individual, such as your name, email address, home address, phone number, and credit card information. This Site collects Personal Data when you interact with the Site; for example, when you: subscribe for newsletters, emails or updates; register for services; book room reservations; respond to polls, surveys, or advertisements; purchase merchandise via the Site; register for sweepstakes, contests, and other promotional opportunities; or seek help from our customer service departments. We may also obtain Personal Data from reputable third parties.

Aggregate and Anonymous Data: Aggregate and anonymous data is information that does not identify you specifically including data collected automatically through the operation of the Site (“AA Data”). We may collect Site usage data (such as which Site pages you visit and in what sequence) through the use of various technologies. During some visits, we may use software tools to measure and collect session information, such as page response times, download errors, time spent on certain pages, page interaction information, and methods used to browse away from the page.

2. Use of Cookies and Similar Technologies: We use “cookies” or other similar technologies to collect AA Data. Most browsers are initially set to accept cookies. If you prefer, you can set your browser to refuse cookies or to alert you when cookies are being sent, but it is possible that some parts of the Site will not function properly if you do so. We may also use a service that collects data remotely by using “pixel tags,” “web beacons,” “clear GIFs,” or similar means. This information is AA Data.

3. Our Use of Your Data: Personal Data: We will use your Personal Data for the purposes for which it was provided. For example, if you provide Personal Data to register for a newsletter, to enter a contest or sweepstakes, or to purchase goods or services, we will use it to register you for or to provide you with those goods or services. We may also use your Personal Data to provide you with information about features, services, and other offerings that may be of interest to you. We also may send information or offers to Site users on behalf of other businesses. Under certain circumstances (for example if you win a contest) we may post your Personal Data on the Site. We will notify you of this possibility when you provide the Personal Data and, if possible, when the Personal Data is posed. Cookies and similar tools may be used to relate your use of the Site and AA Data to Personal Data. If any AA Data is linked with Personal Data, the linked AA Data will then be treated as Personal Data. AA Data: We may also use Personal Data in aggregate form for purposes of research or analysis. We may share this type of AA Data with some third parties, including but not limited to our affiliates, agents, and current and prospective business partners. We may use AA Data collected from the Site for site administration, advertising and promotional purposes, and we may share such information with various affiliated and unaffiliated entities for such purposes. We may also enter into agreements with outside companies that possess technology that allows the Site to customize the advertising and marketing messages you receive on the Site. This data may be shared with these companies for this purpose.

4. Disclosure of Personal Data: Disclosure to Third Parties: We may provide your personal information to our carefully-screened marketing partners or other third parties for the purpose of contacting you with marketing and other information about products, services, or publications in which we believe you may have an interest. If you do not want us to share your Personal Data with marketing partners or third parties for their marketing or promotional purposes, you may opt-out of such sharing by contacting us at: info@biggestloserresort.com. In addition, we may hire other companies to perform certain business-related functions on our behalf. When we employ a third party to perform these functions, that third party will only be provided with the particular Personal Data it needs to perform its function, and is required to protect the Personal Data. We may also share Personal Data with third parties, including NBCUniversal, for purposes specified at the time of collection, such as for their marketing or promotional purposes. We will provide you with an opportunity to elect or decline these services or opportunities (see “Your Choices” below). In the event you have elected to unsubscribe from any of our services, we will share your Personal Data with third-parties with whom we jointly offer such services solely to the extent necessary to ensure that your request not to receive such communications is honored. In addition, for third-party sponsored sweepstakes, contests, or promotions, we may request Personal Data from you that may be shared with the sweepstakes sponsor upon request. Disclosure to Others: We may disclose Personal Data without providing you with a choice under the following circumstances to: (1) protect the legal rights, privacy or safety of The Biggest Loser Resort or its subsidiaries, affiliates or its or their employees, agents and contractors; (2) protect the safety and security of visitors to our web sites or other properties; (3) protect against fraud or other illegal activity or for risk management purposes; (4) respond to inquiries or requests from public authorities; (5) permit us to pursue available remedies or limit the damages that we may sustain; (6) enforce our Terms of Service; or (7) comply with the law or legal process. If the Biggest Loser Resort sells all or part of this Site or makes a sale or transfer of assets or is otherwise involved in a merger or business transfer, we may, in our sole discretion, transfer, sellor assign your Personal Data to a third party as part of or in connection with that transaction. Upon such transfer, the Privacy Policy of the acquiring entity may govern the further use of your Personal Data.

5. Third-Party Advertising and Links to Other Sites: The Site may include third-party advertising. These third-parties’ websites and advertisers, or Internet advertising companies that work on their behalf, may use technology to send (or “serve”) the advertisements that appear on our Site directly to your browser. For more information about how these advertisements are delivered and how to opt-out of information collected by these companies, we suggest you visit https://www.doubleclickbygoogle.com/.

Please note that this Site may contain links to other sites that will not follow the same Privacy Policy as our Site. Once you’ve left the Site, this Privacy Policy will no longer apply to Personal Data or any other data collected from or provided by you. You should check the applicable privacy policy to determine how that site will handle such data.

6. Your Choices: You can use the Site without providing any Personal Data, but if you decline to provide Personal Data, you may not be able to use certain services or features. If you have previously provided Personal Data to the Site and have subscribed to one or more email newsletters or are receiving emails or other communications from the Site and you do not want to receive such emails, please discontinue your subscriptions by contacting us at: info@biggestloserresort.com, or clicking “unsubscribe” at the bottom of a communication. You may opt-out of receiving offers from us by contacting us at: info@biggestloserresort.com. We may, however, retain records of your Personal Data as needed in order to comply with applicable federal, state, or local law. You may elect or decline to receive offers of interest from third parties by contacting us at: info@biggestloserresort.com.

7. Your California Privacy Rights: Under California’s “Shine the Light” law, California residents who provide Personal Data to the Site may request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. To make such a request, please contact us at: info@biggestloserresort.com.

8. Data Security: We take reasonable security precautions to secure the Personal Data that you choose to provide against the loss, misuse, alteration, or unauthorized access of such information. Unfortunately, no transmission of data over the Internet is guaranteed to be completely secure. While we strike to protect your Personal Data, we cannot ensure or warrant the security of any personal Data you transmit to us.

Changes to this Privacy Policy: From time to time, we may revise this Privacy Policy. If we make material changes to the way we collect or use Personal data, we may provide notice of those changes by either: (1) announcing the change on the home page of the Site; or (2) taking such other action as we deem appropriate under the circumstances, such as posting the revised draft of this Privacy Policy on the Site. By continuing to use the Site following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Privacy Policy, please do not continue using the Site.

Contacting The Biggest Loser Resort Regarding your Privacy: If you have any questions about this Privacy Policy, Personal Data gathered by this Site, or about the operation of this Site, or if you wish to unsubscribe from the Site, please contact us at: info@biggetloserresort.com.